The amazing success of Yeshasvini Trust, Karnataka was possible through a tight partnership with the Karnataka Department of Cooperation, which launched “The Yeshasvini Cooperative Farmers Health Scheme” a young, but incredibly successful microinsurance scheme in Karnataka.

Initiated in 2003 with 1.6 million insured right away, it covered 2.2 million lives in its second year of operation, but in the third year it dropped to 1.45 million members after doubling the premium.

Cooperative societies were encouraged to market the product actively with the department using its influence positively. Members were convinced to join the scheme while some of them were enrolled straightaway.